FOR THE
ONES WHO
BUILD.
AI culture. Engineering identity. Apparel that gets it.
// premium quality · made in india · designed by builders, for builders
DROP 001.
SHIPPED & SHIPPING.
Six designs live. New drops every month.
WE DIDN'T MAKE
A
MERCH STORE.
WE MADE A
UNIFORM_
SITR is for the people who push code at 2am, who name their pets after Greek letters, who debug in prod and lie about it. The ones running the AI revolution from a 1-bhk in Koramangala.
Indian tech culture deserves its own fashion label. Not another corporate hoodie. Not another "coder humor" tee with Times New Roman. We build a wardrobe that looks like the people building the future — premium, precise, a little inside-joke-y.
// note: every design is owned by its creator. We print, we ship, we support. They earn ₹100 a shirt — forever, no expiry. It's open source, but for fashion.
READ THE FULL MANIFESTO →CREATOR
PROGRAM_
Submit a design. If it ships, you earn ₹30 per shirt. Forever.
// think github contributor program, but for fashion
SUBMIT
Upload your design via the form below. Any format, any theme in our pillars. We review within 72 hours.
GET APPROVED
Our curation team reviews for quality and brand-fit. Only the best make it live.
WE HANDLE EVERYTHING
Printing, shipping, customer support, returns. You design. We operate.
EARN ROYALTIES
₹30 credited to your account for every shirt sold. Paid monthly via UPI. No cap. No expiry.
NOT A SUBMISSION BOX. A CREW_
The Creator Program isn't a one-off "send us your art" form. It's an ongoing community of engineers, designers, and AI-culture nerds who turn inside jokes and real opinions into shirts people actually wear.
Every approved creator keeps a seat at the table — feedback on what's landing, early eyes on upcoming drops, and a direct line to the team deciding what ships next. No portfolio. No design degree. Just an idea worth printing.
DIRECT FEEDBACK LOOP
Talk to the curation team before and after your design goes live — not a black-box review queue.
SUBMIT AS OFTEN AS YOU WANT
One design or ten — there's no cap, no waitlist gimmick. Send it whenever inspiration hits.
RECOGNITION, NOT JUST ROYALTIES
Standout creators get featured across SITR's channels — the credit is part of the deal, not a bonus.
Thanks, — it's in. We'll review it and reach out at . Here's what happens next:
FOR PEOPLE
WHO SHIP THINGS_
The community drops first. Join the Discord/WhatsApp where every new release lands, every creator pitches, and every meme starts.
// 2,400+ builders already in
EARLY ACCESS
Every new drop, 24h before it goes public. First dibs on limited runs.
VOTE ON DESIGNS
See what's coming. Upvote your favorites. Push designs into production.
REFERRAL REWARDS
₹100 off for you. ₹100 off for a friend. Both wins, both wear SITR.
@SITR_CO
Tag us #SITRCO for a chance to be featured on the wall.